Click above to listen to this recording of a JD Supra client webinar in which Adrian Lurssen covers the practical ways your firm's PR team can use content and JD Supra's reach to create successful media opportunities.
Among other matters, Adrian shows
- how media members engage with JD Supra content via email subscriptions, Twitter, Google News, and other channels;
- how your team can take advantage of this engagement with little extra effort;
- how PR folks can work with practice groups and attorneys to focus content to actively engage the media;
- how to improve pitches and opportunities with basic content planning.
This webinar recording is perfect for anyone in your PR and communications teams (whether in-house our outside) and others who participate in your content efforts.