*Note: JD Supra's Client Service team is happy to deliver to you a PDF version of this PR & Communications tip sheet – branded to your organization and including specific account information for your internal use. Get in touch if you'd like a copy!
1. How to Connect with Editors & Reporters
JD Supra tools to discover media members showing interest in your firm’s existing expertise:
Reader Report: within your analytics dashboard, this report includes names of people who have read, followed, and shared your work. If you’re subscribed to Reader Highlight emails we also send a digest of notable engagement directly to your inbox.
Next Steps: visit your analytics regularly and browse your Reader Reports. Connect with these media members (on LinkedIn, Twitter; by email). The connection keeps you top-of-mind as you share new work and enables you to explore PR opportunities directly. (If you’re not subscribed to Reader Highlights emails, do so within Subscriptions.)
Sources Report: also available within analytics, the Sources report includes links to media sites that have directly referenced your firm’s thought leadership. By referring to your content, these blogs, news outlets, and publications indicate that they value what your author(s) say on a particular topic and believe their readers would as well.
Next Steps: share this pickup with your attorneys to show them the targeted visibility they’ve earned with their writing. Contact the author of the post/article referencing your work to thank them and offer a follow-up article on a related topic. Look for other opportunities on the publication site (ex: do they produce webinars or events in which one of your attorneys might serve as a subject matter expert?)
Direct Media Inquiries: via two methods. First, editors and reporters may contact your firm directly via the Contact button on your JD Supra content and profiles. These queries go to your main account administrator and relevant author(s). Second, JD Supra editors receive and forward general media queries, covering a range of newsworthy topics, from reporters looking for sources.
Next Steps: let us know if you’d like to be included as a contact for media queries on JD Supra. Connect with reporters, even if your firm is unable to respond to the particular inquiry, to cultivate a relationship for future opportunities that may be more appropriate for your firm. If you do have a viable source, respond quickly; as you know, reporters are typically on a tight deadline.
2. How To Refine Your Outreach & Identify Media Opportunities
JD Supra tools to gain real-time insight into what is of particular interest to the media, and i
ncrease success rate of your content and media pitches:
Trend Alerts: compiled by JD Supra editors and available in account management or by email, Trend Alerts represent our data-driven analysis of which topics are of greatest interest to professionals and media members. Sign up to receive ongoing writing recommendations for your firm’s own publications in 14 different subject areas. Trends also include calls for work to be published in our editorial Perspectives channel and represent an earned JD Supra media opportunity
Next Steps: Sign up for Trend Alert emails in the practice areas you cover. 2) Share writing ideas for new work with your authors based on relevant Trends. 3) Respond promptly to calls for work in the Perspectives series.
Beacon Insights: available in account management, your Beacon Insights dashboard includes an index of companies for which we offer site-wide reader data, including media organizations.
Next Steps: check the Beacon Insights “Companies” index for your target publications; use their real-time reader data to identify pitch opportunities. (Contact us to inquire if there’s a publication of interest that you don’t see.)
Other Helpful JD Supra Resources
- Watch: What Is JD Supra? 90-second video explanation (via Knowledge Center)
- Watch: How Your PR Team Can Use JD Supra for Media Wins (65-min webinar recording)
- Watch: An Introduction to JD Supra Analytics (8-minute video overview)
Popular Content: enables you to measure which content resonates most with readers right now, including media members. 1) Content Reports in your analytics dashboard list your recent publications in order of popularity. 2) JD Supra’s Popular Updates channel lists most well-read content on the platform at any given moment. 3) Your Beacon Insights dashboards show popular content within specific industries, subject areas, or companies.
Next Steps: Use these features to refine your pitches and/or create content with proven interest that is more likely to lead to media attention. 1) Follow the Popular Updates channel to include a report of well-read content in your daily digest. 2) Visit your Content Reports in analytics regularly. 3) Drill down with Beacon for popular content in specific industries and topics.
*Power Tip: looking for exposure for a specific attorney or practice group? Don’t just pitch the source, showcase their expertise up front with a short Q&A around a breaking news topic. Proactively feed the news cycle (and help reporters searching for background info & insights) by submitting the Q&A for publication in the JD Supra Perspectives editorial channel (email news@jdsupra.com).