This report looks at your firm's content on JD Supra within a particular date range and identifies your most widely read subjects and related topics across all of that work.
Use this information to develop new content based on the cumulative impact of your thought leadership in key subject areas, beyond a single post or series of posts.
Notes and next steps
As a Content Strategist, this big picture look at your organization's readership enables you to meaningfully guide the creation of new work relative to your larger marketing and business development objectives. Ask:
- Are these the subjects for which we want to be known?
- If yes: dive into analytics and your most popular content to see which authors, and which posts, have earned this meaningful subject matter visibility. Repeat your success: encourage your well-read thought leaders to write additional, related pieces.
- In short: build upon this subject matter visibility with new work in the same vein
- If no: ask...
- Does this subject visibility present a marketing opportunity we hadn't expected? (If yes, encourage additional posts – turn new attention into ongoing engagement and continue to monitor the response it generates)
- Does our current content support our broader marketing and BD goals? And specifically: are our authors writing on matters for which they want to be known?
- If your authors are writing on strategically relevant matters but not earning the attention you want, dig into a Beacon Insights report that looks at side-wide readership trends for that subject. Look at the most popular posts on this subject across all of JD Supra; use this information to re-focus your authors and their next content pieces. (Click 'More' in this Strategy report to access Beacon Insights)
- If your authors are not writing on matters for which they (or your firm) want to be known, use the Writing Ideas also included in your Content Strategy dashboard to suggest next posts based on proven reader interest. Also use site-wide popular content in a Beacon Insights subject report to guide new writing.
- In short: write based on proven reader interest.
Also use the subjects listed in this report to acknowledge and inspire your thought leaders!
Include favorable data points from this top subject list in internal marketing communications, letting stakeholders and team members understand the full reach of your firm in key subjects. These internal updates validate your content efforts and encourage indivifuals to write more!