This report provides an important snapshot of your organization's top-level readership numbers in the past quarter and a link to more in-depth analytics about that readership.
Use this information to see how JD Supra has magnified your reach among readers over the last 90 days, and use the accompanying link as a launch pad into deeper, actionable analytics.
Notes and next steps
- Content Reads are the total number of reads earned for all of your firm's content within the past 90 days. The number reflects readership of content published within the period as well as any content published previously but read during the timeframe covered.
- The number of total reads reflects actual clicks through to your content by readers, not merely impressions in, say, an email or social stream.
- Profile Views reflects the number of actual views of your firm's profile on JD Supra during the quarter. People arrive at your profile from searches, or by clicking on the credit/byline from any one of your individual pieces of content.
- New Posts indicates the total number of posts (text, multimedia, and any event listings) published to your JD Supra profile during the quarter.
- Consider these numbers in relation to each other. If your total reads are up relative to the last quarter, is your number of new posts also higher? If not, you likely have a piece of content that is doing especially well right now. Click through to identify which it is, and take next steps.
- If your total reads seem down relative to previous quarters, look at your total output in the latest 90 days. Often, a drop in readership is easily explained with a related drop in content. Encourage your authors to produce new work; send Editorial Guidance (available in these dashboards) to ensure writing on proven reader interest.
- Navigate from this top-level readership report into your analytics by following links to see: what people are reading right now; who read you; and who shared your work on Twitter and LinkedIn (among other more in-depth metrics).
Why are the totals contained in this dashboard different from totals reported on the main Account Overview dashboard?
Each dashboard reports readership numbers for a different time period. Here, you see totals for the past 90 days. On Account Overview, you see totals for the past 30 days.