This report provides an important snapshot of your organization's top-level readership numbers in the past 30 days as well as convenient links to more in-depth analytics about that readership.
Use this information to see how JD Supra has magnified your reach among readers, and use the accompanying links as a launch pad into deeper, actionable analytics.
Which analytics are included here?
- Total Reads are the total number of reads earned for all of your firm's content within the past 30 days. The number reflects readership of content published within the period as well as any content published previously but read during the timeframe covered.
- The number of total reads reflects actual clicks through to your content by readers, not merely impressions in, say, an email or social stream.
- Profile Views reflects the number of actual views of your firm's profile on JD Supra during the past 30 days. People arrive at your profile from searches, or by clicking on the credit/byline from any one of your individual pieces of content.
- # New Posts indicates the total number of posts (text, multimedia, and any event listings) published to your JD Supra profile during the 30 days.
Notes and next steps
- Consider these top-level numbers in relation to each other. If your total reads are up relative to the previous time period, is your number of new posts also higher? If not, you likely have a piece of content that is doing especially well right now. Click through to identify which it is, and take next steps.
- If your total reads seem down relative to previous periods, look at your total output in the latest 30 days. Often, a drop in readership is easily explained with a related drop in content. Encourage your authors to produce new work; send Editorial Guidance (available in these dashboards) to ensure writing on proven reader interest.
- Navigate from this top-level readership report into your analytics by following links to see: what people are reading right now; who read you; and who shared your work on Twitter and LinkedIn (among other more in-depth metrics).
What are Beacon Insights?
Looking at your own analytics as well as site-wide metrics across all of JD Supra, Beacon Insights provide a window into readership trends and interests within particular companies, industries/sectors, and subject areas.
The information included in this module helps you to understand the larger context of how your work is performing on JD Supra by looking at your:
- Top Industry: the industry containing your largest number of readers for the period;
- Top Subject: the subject covered within your thought leadership that has driven the most attention during the past 30 days;
- Top Company: the company at which your largest number of readers work.
- For additional such metrics, click from this report to view more Beacon Insights
- As you monitor these important data points, ask: are we being read by target companies in strategically important industries? If not, should we adjust our content to more carefully draw the attention of our targets? If yes, what work is resonating with our targets right now? Repeat those success.
- Ask: are we earning attention for subject matters that matter to our current marketing & BD efforts? If yes, which content has been most effective, and with whom? Act on the engagement? If no, does the readership offer an opportunity we hadn't considered? Or, should we reevaluate the focus of our content to reach our targets?
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Why are the totals contained in this dashboard different from readership totals reported on the Content dashboard?
Each dashboard reports readership numbers for a different time period. Here, you see totals for the past 30 days. On the Content dashboard, you see totals for the past quarter/90 days.