Turn real-time engagement into opportunity — here’s how
JD Supra's Reader Highlight emails land in your inbox during the workweek to do one simple thing: alert you to noteworthy engagement with your firm’s thought leadership — right when it happens.
Unlike broader analytics reports, these alerts spotlight timely moments of interest: a reader at a specific company, in a specific role or industry, engaging with a specific piece of your content.
The value? It’s not just a signal — it’s an opportunity.
Here's how to use your Reader Highlight email as a trigger for smart PR follow-up, target media outreach, comms development, and internal wins.
If You’re an Author (Attorney or Subject Matter Expert)
What to look for:
- A known client or prospect engaging with your latest post.
- A reader from a key industry or company on your radar.
- A journalist or media professional viewing your content.
- Repeat readership patterns tied to your area of expertise.
What to do next:
- Coordinate with Marketing or BD: Ask your team if a follow-up is appropriate — for example, flagging the article to your relationship lead or including it in client outreach.
- Use it to shape your next piece: Reader interest is a signal — double down on what’s resonating by writing a follow-up or drilling deeper into the topic.
- Strengthen media visibility: If a reporter is reading your work, ask your PR team if they can pitch you as a source on that issue.
- Enhance your LinkedIn strategy: Repost the article manually with a fresh, audience-specific intro, especially if Reader Highlights suggest it's getting traction.
Ask your marketing team to keep you in the loop when Reader Highlights suggest your writing is landing with the right audience. A timely alert can lead to a client conversation, media quote, or next smart topic — and show you exactly how your thought leadership drives real visibility.
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Click here to manage your JD Supra email subscriptions – look for Firm Reader Highlights and be sure you are signed up to receive them...