This module helps you to develop a content plan – and support authors struggling to produce new work – with writing ideas from JD Supra editors based on trends they identify in site-wide reader data and other rich sources.
Use this editorial guidance to develop content based on timely, data-driven evidence of what readers want to know, right now.
Notes and next steps
- Writing ideas and trend alerts are published by JD Supra monthly, covering 14 subjects/practice areas. Subscribe to any/all categories of strategic importance to your organization's content marketing efforts.
- Use your account dashboard to access latest writing ideas – updates are available right here, in this report – or subscribe to receive latest guidance by email, as it is published by editors. (Check your Subscriptions, available in your Account drop down menu, to confirm you are signed up to receive writing ideas by email.)
- Either share this guidance internally when working with specific authors – or encourage authors to sign up to receive their own writing ideas by email as well (every author on JD Supra can log in for their own analytics, editorial support, and other resources).
- In addition to identifying a key topic of interest among readers right now, editors also provide suggestions for editorial framing for each trend. Any of your authors who know they should be writing (about, for example, latest IP matters, or insurance, or tax law, etc.), but don't have any ideas of how to focus and frame their next piece will find this guidance invaluable.
- Many writing ideas/trend alerts include links to examples of how the media is currently covering the topic. Follow these links to understand how the public conversation is unfolding around an important issue – and use this framing as a departure into your firm's own unique, valuable insight and analysis.
- In other words: don't break the news, explain why the news matters to your clients and prospective clients. (These writing ideas help you and your authors do exactly that, with data-driven trend alerts, suggestions for editorial framing, and links to examples of current coverage.)