The leads listed in your OPPORTUNITY section are noteworthy individuals/professionals who have engaged with your firm, authors, and content in some capacity and deserve your attention for potential BD follow-up.
Within this dashboard you are able to understand:
1. Who read you?
Lists the notable readers who have discovered and read your content on JD Supra. As permitted by opt-in privacy settings, we include each reader’s name, title/role, and company – or some combination of those data points available to us.
Often, these readers are actively engaged with your work, returning to it again and again, and so we also include a tally of how many times they have read you.
Default date range for this module is the previous month; for a wider view, select a timeframe using the drop down at the bottom of the module.
JD Supra editors sort through analytics data on an ongoing basis, marking high-value readers as Notable so that they are reported to you first, in modules such as this one (and others). To learn additional details, and to see your full list of readers, click for “More.”
2. Who engaged with your work?
Lists readers who have shared or liked your content on LinkedIn. Think of these readers as potential leads who have responded to your work deeply enough to want to share it more widely with their own networks. This public display is an opportunity to join the conversation (or simply connect) and begin a conversation.
Note that, via our API partnership with LinkedIn, the more your authors maintain an active sync between JD Supra and LinkedIn, the more information we can include here. Encourage all of your authors to make the LinkedIn-JD Supra sync.
3. Who is following you?
Lists people who have followed/subscribed to your firm and individual authors to receive your latest content as it is published on JD Supra. Consider these followers in the same way you would anyone who has subscribed to your email lists on your site; they’ve expressed a willingness to receive your thought leadership on an ongoing basis, in the JD Supra Daily Digest, because your insights are useful to them.
Followers typically organically respond to meaningful content, and opt to include your work in the custom email digests. You can also encourage followers by adding JD Supra badges to your firm website.
Your Next Steps
Using the data included in all three of these modules::
- scan for clients. If your clients are reading you, what are they reading? Is it the issue for which you are serving them or something else - an additional opportunity?
- share relevant data with authors, practice group heads, and industry leads so that they are aware of the impact of their work and can choose to act upon opportunities
- are prospects or potential referral sources reading and engaging with your work? Follow up accordingly
- consider this tip from a JD Supra client: Share your reader data with your RFP team
- Encourage authors to follow up on LinkedIn with any reader who engaged with their work on the platform. The start of ongoing connection, additional readership, and BD opportunity. (Related: encourage all authors to connect JD Supra and LinkedIn)