This report identifies the top companies and industries reading your organization's content within a particular time period.
Use this information to understand if your content is reaching clients, prospective clients, and referral sources as well as readers in those industries/sectors in which you operate – and plan BD next steps based on these data points.
Notes and next steps
This big picture look at your organization's visibility supports your current business development efforts and enables you to meaningfully guide the creation of new work relative to your BD objectives. Among other questions...
- Ask: are we being read by existing clients? And related: Are our clients reading us for help with matters beyond how we currently serve them?
- In other words: does this engagement with our content represent an opportunity for a deeper relationship, additional work, with existing clients?
- Share what you've learned about your clients with relationship partners, relevant practice group heads, and others within your organization (for more on this tactical use of analytics, watch this short video: Use Reader Data to Tap Into Client Needs)
- Ask: are we being read by prospective clients?
- If yes, is this prospective client interested in the issues we'd expect them to be interested in? In other words: does this resonate with how we might pitch the company, or does the readership data indicate another potential approach for us? Share your findings with relevant pitch teams, BD professionals, and practice group heads.
- Ask: are we being read by companies in those industries/sectors we serve?
- And, related: does our industry readership highlight new, unexpected growth opportunities for us?
- For more on how to use this information to support your BD efforts, read: Use Your Company and Industry Reader Data for BD Insights
- And watch this short video: Share Your Reader Data with Your RFP Team