Consider this analysis a complement to your 'Results' in-box included above. It shows you the authors, content, and topics that are driving your business development leads.
What's included?
This analysis shows you your most effective thought leadership:
- Content that has generated direct messages from readers flagged for their BD value (including the number of messages generated by each publication);
- Topics covered within your content that generated these messages from direct BD leads;
- Your authors (if credited/bylined on JD Supra) who created the thought leadership that generated these messages from BD leads.
Notes and next steps
- Click the number included next to each publication, topic, and author to access the full archive of BD messages generated by that listing.
Armed with insights about which authors, topics, and individual pieces of content are driving BD opportunities for your organization/firm:
- Replicate your successes. Encourage your author(s) to revisit those specific articles and topics that lead to direct messages from BD leads. This focus has proven BD value; it is unlikely that everything that can be said and covered has been published. Circle back and focus again on a new, related angle. Use the list of content and topics in this 'Results Analysis' to build a new editorial schedule for upcoming thought leadership.
- Learn from each piece of successful content. Click the title of a publication included in this analysis to jump to that piece of content on JD Supra. Consider why the post might be successful. Other than topic focus, how was the analysis editorially framed? Did the author call out target readers directly in the title? Does the publication include concrete, direct reference to a particular sector or target client, with a clear analysis of challenges and potential solutions? Compare this piece of content to others produced by your firm. Share any editorial insights or takeaways more widely, with all thought leaders in your firm, so that everyone can learn from your BD successes. In other words, help your thought leaders learn by (proven) example.
- Work with your most successful authors. Collaborate with any particularly successful author to model habits and best practices for the rest of the firm. Make sure that stakeholders and others know who is doing especially well as a thought leader – and consider, for example, an internal webinar in which you unpack and explain what you've learned about the accomplishments of any given author listed here.
And, last but not least:
- Check in with any author whose content generates direct BD leads to be sure that they are seeing these messages (available directly from JD Supra by email) and acting upon them, as appropriate.
Want to see the original message from a reader referenced in this analysis?
Use your "Resuts" in-box. Among other things, access additional, pertinent information included in any direct message. The archived messages contained in your in-box are listed newest to oldest and include contact information for every lead (name, email address).