Turn real-time engagement into opportunity — here’s how
JD Supra's Reader Highlight emails land in your inbox during the workweek to do one simple thing: alert you to noteworthy engagement with your firm’s thought leadership — right when it happens.
Unlike broader analytics reports, these alerts spotlight timely moments of interest: a reader at a specific company, in a specific role or industry, engaging with a specific piece of your content.
The value? It’s not just a signal — it’s an opportunity.
Here's how to use your Reader Highlight email as a trigger for smart PR follow-up, target media outreach, comms development, and internal wins.
If You’re in PR or Communications
What to look for:
- A media outlet or journalist reading firm content.
- Someone from a trade publication or niche blog reading your posts.
- A government agency or regulatory reader (based on org name).
What to do next:
- Reach out (subtly): You don’t have to say “I saw you read our piece” — just offer to connect, share related insights, or pitch a broader story.
- Add them to a media list: Consider them a warm lead for future outreach.
- Monitor referral traffic: Dive into referral sources in your JD Supra analytics. If a media site is linking to your work, look at what else they publish — offer your author as a future source or speaker.
- Share internally: Let the author know who’s paying attention. Recognition builds momentum.
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Click here to manage your JD Supra email subscriptions – look for Firm Reader Highlights and be sure you are signed up to receive them...