How to Find Media Opportunities in Your 'Reader Highlights' Emails

Turn real-time engagement into opportunity — here’s how

ReaderHighlightsEmailJD Supra's Reader Highlight emails land in your inbox during the workweek to do one simple thing: alert you to noteworthy engagement with your firm’s thought leadership — right when it happens.

Unlike broader analytics reports, these alerts spotlight timely moments of interest: a reader at a specific company, in a specific role or industry, engaging with a specific piece of your content.

The value? It’s not just a signal — it’s an opportunity.

Here's how to use your Reader Highlight email as a trigger for smart PR follow-up, target media outreach, comms development, and internal wins.

If You’re in PR or Communications

What to look for:

  • A media outlet or journalist reading firm content.
  • Someone from a trade publication or niche blog reading your posts. 
  • A government agency or regulatory reader (based on org name).

What to do next:

  • Reach out (subtly): You don’t have to say “I saw you read our piece” — just offer to connect, share related insights, or pitch a broader story.
  • Add them to a media list: Consider them a warm lead for future outreach.
  • Monitor referral traffic: Dive into referral sources in your JD Supra analytics. If a media site is linking to your work, look at what else they publish — offer your author as a future source or speaker.
  • Share internally: Let the author know who’s paying attention. Recognition builds momentum.

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Click here to manage your JD Supra email subscriptions – look for Firm Reader Highlights and be sure you are signed up to receive them...