How to Find Content Ideas & Strategy in Your 'Reader Highlights'

Turn real-time engagement into action — here’s how

ReaderHighlightsEmailJD Supra's Reader Highlight emails land in your inbox during the workweek to do one simple thing: alert you to noteworthy engagement with your firm’s thought leadership — right when it happens.

Unlike broader analytics reports, these alerts spotlight timely moments of interest: a reader at a specific company, in a specific role or industry, engaging with a specific piece of your content.

The value? It’s not just a signal — it’s an opportunity.

Here's how to use your Reader Highlight email as a trigger for smart PR follow-up, target media outreach, comms development, and internal wins.

If You’re a Content Marketer or Editor

What to look for:

  • Which posts are drawing top readers or media attention.
  • Engagement with newer authors or niche topics.
  • Patterns of repeat interest from the same companies/industries.

What to do next:

  • Identify what’s working: Use these emails to refine your content calendar.
  • Share wins internally: “Your article was just read by [company X] — great traction!”
  • Spot potential series or follow-ups: One post resonated — what’s the natural next article?

If certain companies consistently show up in these alerts, consider commissioning targeted content for that industry or persona.

++

Click here to manage your JD Supra email subscriptions – look for Firm Reader Highlights and be sure you are signed up to receive them...