Turn real-time engagement into action — here’s how
JD Supra's Reader Highlight emails land in your inbox during the workweek to do one simple thing: alert you to noteworthy engagement with your firm’s thought leadership — right when it happens.
Unlike broader analytics reports, these alerts spotlight timely moments of interest: a reader at a specific company, in a specific role or industry, engaging with a specific piece of your content.
The value? It’s not just a signal — it’s an opportunity.
Here's how to use your Reader Highlight email as a trigger for smart PR follow-up, target media outreach, comms development, and internal wins.
If You’re a Content Marketer or Editor
What to look for:
- Which posts are drawing top readers or media attention.
- Engagement with newer authors or niche topics.
- Patterns of repeat interest from the same companies/industries.
What to do next:
- Identify what’s working: Use these emails to refine your content calendar.
- Share wins internally: “Your article was just read by [company X] — great traction!”
- Spot potential series or follow-ups: One post resonated — what’s the natural next article?
If certain companies consistently show up in these alerts, consider commissioning targeted content for that industry or persona.
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Click here to manage your JD Supra email subscriptions – look for Firm Reader Highlights and be sure you are signed up to receive them...