Turn real-time engagement into opportunity — here’s how
JD Supra's Reader Highlight emails land in your inbox during the workweek to do one simple thing: alert you to noteworthy engagement with your firm’s thought leadership — right when it happens.
Unlike broader analytics reports, these alerts spotlight timely moments of interest: a reader at a specific company, in a specific role or industry, engaging with a specific piece of your content.
The value? It’s not just a signal — it’s an opportunity.
Here's how to use your Reader Highlight email as a trigger for smart follow-up, target outreach, client development, and internal wins.
If You’re in Business Development or Client Relations
What to look for:
- Someone at a target company just read your attorney’s post.
- A contact at an existing client is reading about a new or different topic area.
- Multiple people at one company have recently engaged with your content.
What to do next:
- Alert the relationship partner: "Looks like someone at [Company] is engaging with our [Topic] content. Worth a check-in?"
- Use it as a conversation starter: "We noticed increased interest in this issue — here’s something additional to consider…"
- Log it in your CRM: Add the reader activity as a touchpoint or note.
- Coordinate with marketing: Is there follow-up content we should plan?
Pair these alerts with findings from your broader analytics (including your Beacon Insights) to understand if this is a one-off read or part of a bigger trend with that company or industry.
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Click here to manage your JD Supra email subscriptions – look for Firm Reader Highlights and be sure you are signed up to receive them...